My good friend, colleague, and associate, Gary Weinreb, and I have initiated a weekly conference call on Monday morning at 7:00 a.m. (PST). Like me, Gary has recently gone out on his own (again) and our weekly calls are designed to motivate one another to move the ball down the field.
It’s a simple agenda. What did you accomplish last week? What are your goals for this week? What’s holding you back?
Gary has a simple goal: On average, he needs to solicit one new client a week and complete one website a week. I suggested today to Gary that he consider these his metrics and that he track and trend them on a weekly basis.
So, while it is true that if you don’t know where you’re going, every road leads you there, if you don’t track your progress, you won’t get to where you’re going either.
On the other hand, if you do track it, the simple act of watching it will change its properties. This is what I have always referred to as the Heisenberg Uncertainty Principle applied to the business world. The Heisenberg Uncertainty Principle is a little different, as is the particle-wave duality, but the Observer Effect arises directly from these key findings from quantum physics. According to the Observer Effect, simply observing a situation or phenomenon changes that situation or phenomenon. It’s powerful stuff, and that’s just one of the reasons why it’s important to track and trend your metrics.